Author of books such as Spoon.
Annie Morris and Jonny Shimmin's Story
Annie and Jonny met over a family dinner. Long after plates emptied, everyone left and candles reached their ends, they remained talking about a shared passion they discovered that night: a bowl of granola.
Back then Annie was working in advertising - she used to spend her days with a notepad and a 5.0 black sketching pen daydreaming ideas. On her way to work, Annie, a granola and muesli addict, would pass by local supermarkets, breakfast cafes and market stalls, with curiosity she searched for a perfect pot of wholesome granola. Nothing too sweet, or too sugary, instead she dreamt of crunchy grains, roasted nuts, coconut chips that create light and crispy texture and perhaps a touch of maple syrup. A tiny bit of cinnamon, to keep her warm on rainy days.
Jonny came from a different walk of life, creative at heart he lived in Amsterdam and worked in investment. When Annie got speaking to Jonny, he agreed to help her with the Spoon venture. They decided to test the concept and, after a few markets, the next thing they knew they were running a pop up at Old Street underground station in London. In the playful form of a ‘build your own’ breakfast bowl, they were serving fresh pots of their homemade granola with yoghurt, compotes and fruit - everyone could choose just the right amount of yoghurt or toppings, just the way they liked it.
Together Annie and Jonny jumped into another adventure and tried their luck on the BBC Dragons Den programme. Good fortune was on their side and Spoon received investment from two of the dragons.